Negative Reviews Hurting Your Reputation?

Private-Complaints.com is a “Scams, Complaints and Reviews website”, as they state in their tag-line. And, truly, it seems that their focus is in that order, with very little focus, if any, on potentially positive reviews. As their name suggests, their aim is to allow people to post private complaints about companies, with little the companies can do to solve the issues presented, if they are even valid complaints. This can be very frustrating to see as a business whose success hinges on their reputation.

What Can Be Done?

While many businesses try, often there is little they can do on their own. Replying to these complaints legitimizes them, and depending on how they are handled, and the demeanor of those listening, these replies can cause a single complaint to escalate into a flurry of activity. This can damage a company’s reputation even more, and cause headaches for those just trying to get back on even footing.