Frequently asked questions
Plain answers to the questions we get the most.
Three sections: who we are and how the guarantee works, how content removal actually happens, and how review removal differs. If your question is not here, the team will answer it in a free assessment.
Section 1
About Guaranteed Removals.
Who we are, how the guarantee works, and how we are different from a reputation management firm.
Who is Guaranteed Removals?
Guaranteed Removals is a content removal specialist founded in 2009 in Burlington, Ontario, with a US office in Miami, Florida. We are part of Erase Technologies, LLC, held by David Centner Enterprises. We have served 25,000+ clients and held BBB A+ accreditation since 2017. Full story on the about page.
How is content removal different from reputation management?
Reputation management firms suppress negative content by pushing it down in search results with new positive content (SEO, articles, profiles). That content still exists. We do the narrow, technical work of getting the content actually deleted at the source or de-indexed from search engines entirely. For ongoing reputation work alongside removal, our sister brand Erase.com handles the broader category.
How does the pay-after-removal model work?
No upfront fee, no deposit, no retainer. We accept a case, work it, and only invoice once the URL is confirmed removed. If the removal never succeeds, we never charge. The full terms are on the guarantee page, including the lifetime re-removal coverage and the refund policy.
What does the lifetime guarantee actually cover?
Every successful removal stays under our guarantee for as long as we are in business. If the same URL ever returns, or the platform reinstates the exact same removed item, we remove it again at no cost. If we cannot, you get a full refund for that removal. New content from the same source (a new review from the same person, a reposted article on a new domain) is a separate case. Full detail on the guarantee page.
Is this legal?
Yes. Every method we use is lawful and works through platforms' own published policies, dispute pathways, and legal removal mechanisms (DMCA, defamation law, privacy legislation, platform terms of service). We do not use fake accounts, mass flagging, bot networks, or coordinated inauthentic reporting. The boundaries are explained in the operating principles on the about page.
Are there cases you will not take?
Yes. We turn away cases without a genuine policy violation or legitimate legal grounds. We also decline cases involving serious unsealed criminal records (these go through our internal ethics committee). Sealed, expunged, or dismissed records are a different matter and we will help. If we cannot work your case honestly, we will tell you during the free assessment and refer you elsewhere if possible.
Will you ever name me publicly or share my case as a study?
No. Client identity, case details, and removed content stay confidential by default. We do not publish identifiable case studies, we do not share client lists, and we do not name clients in marketing or sales conversations without explicit written permission.
Where are you based, and where does the team work?
Headquartered in Burlington, Ontario with a US office in Miami, Florida. All cases are worked by employees at one of the two offices. No offshore handoffs, no white-labeled fulfillment, no contracted call centers. Names and faces of the team are on the team page.
Do you have a contract I can read before I sign anything?
Yes. Every quote comes with a written engagement letter that incorporates our guarantee terms verbatim. What is on the website is what is in the contract. Nothing additional, nothing hidden. Your account manager will send it before any work begins.
Section 2
About content removal.
How we get articles, mugshots, search results, personal information, images, videos, and other content taken down.
What kinds of content can you actually remove?
News articles, blog posts, mugshots, court records, personal information from data brokers, social media posts, images, videos, defamatory content, and content from over 100 platforms we have removed from successfully. Specific service pages cover each category: news articles, mugshots, personal information, criminal records, social media, images, defamation, and the umbrella Google search results removal.
How long does a removal take?
Most cases resolve well inside 90 days, and many complete in a few weeks. The exact timeline depends on the platform (some have fast queues, some have slow legal-review processes), the content type, and the complexity of the case. Your account manager gives a realistic estimate up front. More detail on the timeline guide.
How much does a removal cost?
Quotes vary by the number of URLs, the platform, the content type, and the removal pathway required. Every quote is fixed per URL, given in writing before any work begins, and only invoiced after the removal succeeds. There are no hourly rates and no retainers.
What if the content is true?
Truth does not block removal. Most successful removals are based on platform policy violations (privacy, harassment, outdated personal information), not on whether the content is factually accurate. A truthful article that violates a publisher's update policy, a true mugshot that violates state-level right-to-be-forgotten legislation, or accurate personal information that violates a data broker's opt-out policy are all removable under the right pathway.
What if you cannot delete the content? What is de-indexing?
Deletion is always the goal. When a website refuses to delete (some publishers have no-takedown policies on principle), the next-best option is de-indexing the URL from Google. The page still exists at the source, but no longer appears in search results for any query. In practice this is nearly as effective as deletion, because almost nobody finds content they cannot search for.
Will the website owner know I asked for the removal?
Sometimes yes, sometimes no, depending on the pathway. Platform policy submissions are reviewed by the platform's trust and safety team, not the original poster. Legal removal pathways may involve serving notice on the site owner. Your account manager will explain which path applies before any submission goes out, so you know what to expect.
Do I need a lawyer first?
No. We have an in-house legal team that handles every removal route requiring legal work (DMCA, defamation, privacy law, right-to-be-forgotten). You do not need to retain outside counsel before contacting us. If a case requires litigation beyond standard removal pathways, we will tell you and refer you to specialists.
Is it legal to remove negative search results about me?
Yes. Working through platforms' published policies, the courts, and Google's own removal tools is fully lawful. Detailed legal explanation here, including how the pathways differ across jurisdictions.
Section 3
About review removal.
Reviews are a different category of work. Different platforms, different policies, different pathways. Here is how it works.
Which review platforms can you remove from?
Google, Glassdoor, Indeed, Yelp, TripAdvisor, Trustpilot, BBB, and most major review platforms. Dedicated pages for the most common cases: Google reviews, Glassdoor reviews, and Indeed reviews. The umbrella review removal page covers the broader approach.
Can you remove a real review I just disagree with?
No. Reviews are removed when they violate a platform's published Community Guidelines: fake engagement, conflict of interest, off-topic content, harassment, confidential or proprietary information, defamation, restricted content. A real review from a real customer with a real complaint is not eligible. We will tell you honestly during the free assessment whether your review qualifies.
What if the review is anonymous?
Anonymous reviews are removable on the same policy grounds as any other review. The reviewer's anonymity does not protect the content if it violates the platform's policies. On platforms that mask reviewer identity by default (Glassdoor, Indeed), we work from the content itself rather than reviewer identity to build the dispute.
How long does a review removal take?
Most successful review removals resolve within 2 to 8 weeks. Google reviews can resolve in days when the policy violation is clean. Complex cases requiring escalation through multiple dispute pathways take longer. More detail here.
How much does removing a review cost?
Per-review pricing varies by platform and complexity, quoted up front, only invoiced after removal. Pricing guide here. The lifetime guarantee applies to every successful review removal.
What if the same person leaves another review after we remove the first one?
A new review from the same person is a new case. The original removal stays covered under the lifetime guarantee (same URL, same review). The new review is a separate URL with separate content and requires a fresh removal case. We quote each one individually, and the same pay-only-after-removal terms apply.
Can I remove fake or AI-generated reviews?
Yes. Fake reviews are explicit policy violations on every major platform (Google calls it "Fake Engagement," Glassdoor flags it as "Inauthentic," Indeed catches it under "Conflict of Interest"). Coordinated AI-generated review campaigns fall under the same policies. Detailed guide here.
Will the reviewer know I tried to remove their review?
The reviewer is typically notified by the platform when their review is removed for a policy violation. This is the platform's own process, not ours. The notice does not name your business or anyone who submitted the dispute, only the policy violation reason. We can talk through this in more detail during the assessment if it is a concern.
Still have questions?
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Our guarantee
No removal, no invoice. Same since 2009.
The model that built the company. Plain English, no asterisks, and the same terms regardless of who is asking or what the case is.
Pay after removal only
Work begins as soon as you approve the quote. Payment is due only after the content is confirmed removed. Never before.
No upfront fees, ever
No deposits, retainers, or credit cards to begin a case review. You pay nothing until a removal is confirmed.
Lifetime re-removal
If a successfully removed URL ever returns, we remove it again free. No time limit, no conditions, no expiration.
Full refund on re-removal failure
If we cannot re-remove something that came back, you receive a full refund for that specific removal. No disputes, no delays.
Get started
Tell us what you need removed.
Free case review, returned within one business day. Share the URLs, any context that helps, and we will tell you what is possible, what it will cost, and how long it will take. If we cannot help, we will say so honestly.
- Specialist review of your specific case
- Clear timeline and pricing before any work begins
- No upfront fees, deposits, or credit card required
- Honest assessment when removal is not possible
- Confidential. Always.
- Lifetime re-removal guarantee on every successful removal
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