Google is known for organizing the world’s information, but that doesn’t mean everything stays online forever. While most content remains in search results indefinitely, there are specific circumstances where Google will remove a search result.
If you’re dealing with unwanted content online, understanding Google’s removal policies can help you determine whether you have a case for getting something taken down.
If you’re looking for more information about any of these solutions, check out our full guide on how to remove Google search results.
When and Why Google Takes Down Search Listings
Below we’ll look at the most common reasons Google will remove a result from their listings.
1. Personal Information & Privacy Violations
Google allows users to request the removal of personally identifiable information (PII) if it poses a risk of harm. This includes:
- Home addresses
- Phone numbers
- Email addresses
- Government-issued IDs (Social Security numbers, driver’s licenses)
- Bank account or credit card details
If this kind of information appears in search results, you can submit a removal request using Google’s ‘Results About You’ tool or through their legal removal request form.
Request Removal: Google’s Results About You
2. Outdated or Deleted Content
If a website removes or updates a page but it still appears in Google search, the Remove Outdated Content Tool can be used to clear it from the search index.
Google will remove results if:
- The page no longer exists (404 error)
- The content has been significantly changed
- Cached versions show outdated or incorrect information
3. Defamation & False Information
If a search result contains false, misleading, or defamatory content, you may be able to have it removed. Google won’t automatically take down negative content, but they may act if the content violates defamation laws.
Steps to remove defamatory content:
- Contact the website owner and request removal.
- File a defamation lawsuit (if applicable).
- Submit a legal removal request to Google with proof of legal action.
Submit a Legal Request: Google Legal Troubleshooter
4. Explicit or Non-Consensual Images (Revenge Porn)
Google has a strict policy against revenge porn and non-consensual explicit content. This includes:
- Intimate images shared without consent
- Leaked nudes or hacked private photos
- Sexually explicit deepfake content
5. Legal Violations & Copyright Infringement (DMCA)
If someone has posted content that violates copyright laws, you can file a DMCA takedown request to have it removed from Google.
Types of content eligible for removal:
- Stolen images, videos, or written content
- Pirated movies, music, or software
- Unauthorized use of trademarks or brand materials
6. Sensitive & Harmful Content
Google removes certain types of content that pose a direct harm to individuals. This includes:
- Child sexual abuse material (CSAM)
- Medical or financial fraud
- Content promoting violence, terrorism, or harassment
7. Fake or Fraudulent Content
Google removes scam websites, phishing pages, and impersonation attempts that trick users into providing sensitive information.
Signs of a fraudulent search result:
- Fake banking or government websites
- Scam job offers
- Fraudulent loan or financial services
- Identity theft schemes
8. "Right to Be Forgotten" (For European Users)
In Europe, Google allows users to request the removal of outdated or irrelevant personal information under the “Right to Be Forgotten” law.
Eligible content includes:
- Old criminal records
- Embarrassing personal history
- Inaccurate or irrelevant information that no longer serves the public interest
What If Google Won’t Remove a Search Result?
If Google denies your removal request, you still have options:
- Contact the Website Owner – Request removal at the source.
- Suppress Negative Content – Publish positive content (personal websites, social media, press releases) to push bad results lower in rankings.
- Hire a Reputation Management Company – Experts like Guaranteed Removals specialize in removing search results and improving online reputation.
We Can Help You Deal With Negative Search Results
Guaranteed Removals Google search results removal service focuses on removing fake and unwanted reviews from all major review platforms. Our services aim to enhance your online reputation and build trust for your business.
There is no obligation or risk. You only pay after we permanently remove the negative review.
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