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How to Remove Negative Trustpilot Reviews

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    Guaranteed Removals Comprehensive Guide To Removing TrustPilot Reviews

    Welcome to our guide on how to remove TrustPilot reviews. In this part of our content removal and review removal series, we focus on assisting businesses and individuals in managing their online presence. Positive reviews on TrustPilot can significantly boost your brand, while negative feedback can hinder your progress. It’s crucial to effectively handle reviews on a platform as influential as TrustPilot to maintain the reputation of your brand.

    This guide provides you with the steps to evaluate and possibly remove negative reviews from your TrustPilot business profile. For reviews that violate TrustPilot’s guidelines, this resource equips you with the necessary methods and procedures. We’re dedicated to helping you maintain a robust online image, foster consumer trust, and ensure your business is accurately represented on this essential review platform.

    Steps for TrustPilot Review Removal and Management

    1. Claim your Trustpilot Business account.
    2. Access your Trustpilot Business account to manage reviews.
    3. Flag the unwanted reviews as a User.
    4. Flag the negative reviews from your Trustpilot Business account.
    5. Contact Trustpilot Support directly.
    6. If Trustpilot reinstates the review, consider flagging it again or escalating the issue.
    7. Consider legal action if appropriate.
    8. Respond publicly to the review if removal isn’t successful, to mitigate its impact.
    9. Encourage genuine customers to leave positive reviews.

    Important Points to Remember

    • TrustPilot does not guarantee the removal of flagged reviews.
    • The removal process is subject to TrustPilot’s investigation and decisions.
    • Misuse of the flagging tool may lead to penalties, including account restrictions.
    • Patience is essential; TrustPilot’s review evaluation process can take time.

    If you are having challenges with a negative TrustPilot review, or if managing your online reputation becomes overwhelming, our team of skilled professionals is prepared to provide support.

    Addressing TrustPilot Complaints Effectively

    Engaging directly with negative TrustPilot reviewers is a strategic approach to managing your online reputation. This method not only aims to resolve the underlying issue but also demonstrates your dedication to customer satisfaction. Here is a streamlined process for handling such situations:

    1. Initiate Private Communication: Endeavor to contact the reviewer privately, preferably through email. The objective is to engage in a more personal and direct dialogue to understand their specific grievances.

    2. Express Acknowledgement and Apology: Begin the interaction by recognizing their experience and extending an apology for any inconvenience they have encountered. This gesture reflects empathy and a readiness to address their concerns.

    3. Clarify the Issue: Pose relevant questions to gain a comprehensive understanding of the problem. This is crucial for devising an appropriate and effective resolution.

    4. Propose a Resolution: Offer a solution tailored to their complaint, whether it be a refund, replacement, future discount, or a commitment to service improvement. Ensure that the proposed resolution directly addresses their concerns.

    5. Request Review Modification or Removal: Once the issue has been satisfactorily resolved, courteously inquire if they would consider updating or removing their negative review. Highlight the significance of customer feedback for your business’s growth and reputation.

    6. Utilize the Feedback for Improvement: Leverage this interaction as an opportunity for organizational learning and development, aiming to prevent recurrence of similar issues in the future.

    This proactive approach to resolving complaints not only ameliorates individual customer experiences but also signals to your wider customer base that you are genuinely committed to delivering exceptional service. Effectively managed, it can transform a negative situation into a testament of your brand’s customer-centric ethos.

    Evaluating TrustPilot Reviews Before Seeking Removal

    TrustPilot’s review guidelines are designed to ensure that all reviews on the platform are genuine, relevant, and respectful. Being familiar with these guidelines is key to effectively managing inappropriate reviews.

    Here’s a breakdown of how to use TrustPilot’s guidelines to address various types of reviews:

    1. Relevance and Authenticity

      • When to Use: Flag a review if it’s not based on a real, recent experience or if it’s completely irrelevant to your business.
      • How to Do It: Use the flagging option on TrustPilot and select the reason that best fits, such as ‘Not a genuine experience’ or ‘Irrelevant content’.
    2. Incentivized Reviews

      • When to Use: If a review has been influenced by incentives like discounts or gifts, it undermines the integrity of the review.
      • How to Do It: Report these reviews by selecting an option that indicates the review is incentivized or biased.
    3. Conflicts of Interest

      • When to Use: Reviews from those affiliated with your business or a competitor should be flagged.
      • How to Do It: Choose the appropriate flagging category to indicate a conflict of interest.
    4. Offensive Content

      • When to Use: Flag any review containing harmful, hateful, discriminatory, defamatory, or obscene content.
      • How to Do It: Select the flagging option that best describes the offensive nature of the review.
    5. Privacy Concerns

      • When to Use: If a review discloses personal or sensitive information, it should be flagged for privacy concerns.
      • How to Do It: Report the review for containing ‘Personal information’.
    6. Promotional Content

      • When to Use: Reviews should not contain promotional material or links.
      • How to Do It: Flag such reviews for including promotional content.

    Best Practices

    • Always read reviews carefully before flagging.
    • Select the flagging category that closely matches the issue.
    • Remember, flagging a review on TrustPilot does not guarantee its removal.
    • Maintain professionalism and impartiality when managing reviews.

    By understanding and appropriately applying TrustPilot’s guidelines, you can more effectively manage your business’s online reputation, ensuring that reviews on your profile are authentic and constructive.

    For further details, refer to TrustPilot’s complete guidelines and terms of use.

    Claim Your Trustpilot Business Account

    To claim a Trustpilot business account, follow these steps:

    1. Check if Your Business Already Has a PageIf a review about your products or services has been written on Trustpilot, your business will automatically have a Trustpilot page.

    2. Create a Trustpilot AccountIf you don’t already have a Trustpilot account, you will need to create one. Visit the Trustpilot website to start the account creation processThe process to create an account is straightforward and typically takes less than five minutes.

    Trustpilot claim

    3. Claim Your Business Page: Once your account is set up, you can claim the Trustpilot page for your business. If you used an email address that’s the same as your business website’s domain to claim your account, then your setup is all done. But, if the email you used to claim doesn’t match your business website’s domain, you’ll need to verify your domain. This is an extra step you have to take to finish setting everything up. This allows you to respond to reviews and build a business profile on Trustpilot.

    4. Set Up Your Profile: After claiming your page, customize your business profile. Include relevant information about your business, such as the industry, services, or products you offer.

    5. Start Managing Reviews: With your business account active, you can start managing reviews. This includes responding to both positive and negative reviews, providing feedback, or addressing customer concerns.

    6. Utilize Trustpilot FeaturesTake advantage of Trustpilot’s features to engage with customers and enhance your business’s online reputation.


    Remember, claiming your business page on Trustpilot is free, and it’s an important step in managing your online presence and engaging with customers’ feedback

    Report Trustpilot Reviews as a User

    To report a Trustpilot review as a user, you can follow these steps:

    1. Locate the Review: Find the review you wish to flag on Trustpilot.

    2. Flag the Review: Click on the flag icon located on the review.

    Trust pilot review flag

    3. Confirm Your Role: You will need to confirm that you are not representing the company that has been reviewed. If you do represent the company, you should flag the review via your Trustpilot Business account.

    Trust pilot review email confirm

    4. Choose a Reason for Flagging: Select the reason why you are flagging the review. Trustpilot may ask you to specify this further, including identifying problematic words in the review.

    Trustpilot review report options

    5. Submit Your Report: To submit your report, provide any additional information or context Trustpilot requests by highlighting the offending text.

    Here is an example of the path for reporting a review for not being based on a genuine experience. All of the options have their own paths so just be sure to follow the instructions and prompts. If you are unsure of how to proceed, refer back to Trustpilot’s content guidelines and our section on evaluating Trustpilot reviews before seeking removal.

    Trust pilot review report option h

    Trust pilot review report option n

    Trust pilot review report option k

    6. Review Confirmation: After submitting, you will see a confirmation message indicating that the review has been flagged. Click ‘Finish’ to complete the process.

    Trust pilot review report option m

    7. Trustpilot’s Review Process: A ticket will be sent to Trustpilot’s Content Integrity Team who will assess whether the review violates their rules for the flagged reason. Note that the flagged review will continue to be displayed on Trustpilot and counted in the company’s rating until a decision is made.

    Report the Trustpilot Review from your Trustpilot Business Account

    1. Log into Trustpilot Business Account: Access your Trustpilot Business profile. If you don’t have an account, create one by claiming your business on Trustpilot.

    2. Navigate to Reviews: Once logged in, select ‘Reviews’ to see a list of reviews for your business.

    3. Locate and Flag the Review: Find the review you wish to remove. Click on the Flag icon located at the bottom right of the review.

    Trust pilot review flag

    4. Select Reason for Deletion: Choose one of the following reasons for flagging the review:

    • “Harmful or illegal” language.
    • “Personal information” present in the review.
    • “Advertising or promotion” of other businesses.
    • “Not about your business” – irrelevant content.
    • “Not a genuine experience” – fake reviews.

    Trustpilot review report options

    Note: For reviews flagged as not genuine, use Trustpilot’s ‘Find Reviewer’ tool to proceed.

    5. Wait for Trustpilot’s Decision: After flagging the review, you will have to wait for Trustpilot’s decision. Trustpilot does not provide a solid timeframe for this process. Regularly check the status of your flagged review in your Trustpilot Business profile under ‘Reporting activity’.

    6. Escalation and Further Action: If Trustpilot decides to put the review back online after investigation, you may flag the review again. Select ‘Investigation’ icon and ‘There’s a different issue’ button, then submit the issue to Trustpilot.

    trustpilot investigation



    Image from Trustpilot


    7. Beware of Possible Misuse PenaltiesBe cautious not to misuse the flagging tool. Trustpilot may penalize misuse by reducing or blocking access to your account, applying a ‘Consumer Warning’ stamp on your profile, or even terminating your account.

    Contact Trustpilot Support Directly

    To use the contact form for reporting reviews to Trustpilot, follow these steps:

    Trustpilot contact form

    1. Access the Contact Form: Find and open the ‘Get in touch with us!’ contact form on Trustpilot’s website or support section.
    2. Select Your Query Category: Under the section ‘What can we help you with?’, choose ‘Reviews’ to ensure your query is directed to the appropriate team.
    3. Fill in the Subject Line: In the ‘Subject’ field, briefly describe the main issue or topic of your query. Be clear and concise.
    4. Provide Detailed Description: In the designated area for describing your issue, provide as much detail as possible. Clearly explain why you are reporting the review, any specific concerns, and what outcome you are seeking.
    5. Include Relevant URLs: For the question ‘Which website is your query about?’, paste the URL of your business’s Trustpilot page or the specific area of Trustpilot your query relates to. In response to ‘Which review is your query about?’, paste the URL of the specific review you are reporting.
    6. Enter Your Email Address: Provide your email address in the specified field. This is important for Trustpilot to be able to respond to your query and for further communication.
    7. Reference Number (If Applicable): If you have previously contacted Trustpilot about this or another issue and received a ticket reference number, enter it in the provided space. This helps Trustpilot track your issue more efficiently.
    8. Attach Supporting Documents: If you have any attachments that support your claim (such as screenshots or documentation), add them using the ‘Attachments’ option. This evidence can be crucial in resolving your query.
    9. Submit the Form: After filling out all the required information, review your entries to ensure accuracy and completeness, then submit the form.
    10. Wait for Response: Once submitted, wait for a response from Trustpilot’s team. They may contact you for further information or to inform you of the outcome.

    This process helps you communicate directly with Trustpilot about a specific review, ensuring that your concerns are addressed appropriately.

    Are There any Risks to Reporting Trustpilot Reviews?

    Sort of. It depends on your perspective. Using the review flagging tool on Trustpilot carries certain risks for businesses, especially if it’s misused. Here’s a straightforward explanation of these risks:

    1. Risk of Damaging Trust: If a business misuses the flagging tool, like only flagging negative reviews or repeatedly flagging reviews that actually comply with Trustpilot’s guidelines, it can damage the trust and credibility of both the business and the Trustpilot community.
    2. Monitoring and Consequences for Misuse: Trustpilot uses advanced software to detect misuse of the flagging function. If a business is found to be misusing the tool, Trustpilot will first issue a warning. Continued misuse can lead to more severe actions, such as a Consumer Warning on the business’s Trustpilot profile, restricted access to their account, and even termination of any contracts with Trustpilot.
    3. Transparency and Public Display of Flagging Activity: Trustpilot is committed to transparency. This means that a business’s flagging activities, including the number of reviews flagged, the percentage of invalid reports, and the star rating of flagged reviews, are publicly displayed. This public display can affect the business’s reputation, as it shows their approach to managing customer feedback.
    4. Impact on Company Activity and Reputation: The Company activity page on Trustpilot shows how a business has used the platform, including its flagging activities. Excessive or inappropriate flagging could reflect poorly on the business and suggest a lack of openness to genuine customer feedback.
    5. Balanced Platform Maintenance: Trustpilot investigates every flagged review and only removes those violating guidelines. If a business frequently flags reviews that are found to be compliant, this could indicate an attempt to manipulate their online reputation rather than address legitimate customer concerns.

    While the flagging tool is a valuable resource for businesses to manage inappropriate reviews, misuse of this tool can lead to a tarnished reputation, reduced trust among consumers, and potential disciplinary actions from Trustpilot. It’s crucial for businesses to flag reviews responsibly and in accordance with Trustpilot’s guidelines.

    Handling Upheld Negative Reviews on Trustpilot

    When Trustpilot decides to keep a negative review that a business believes is unfair, there are some other actions to consider:

    Considering Legal Advice When Suitable

    If the review is potentially libelous or includes illegal content, consulting with a lawyer could be an option.

    • Approach: Seek legal counsel to understand your rights and the potential for a lawsuit against the reviewer or Trustpilot.

    Potential Pitfalls of Legal Measures

    • Publicity Backlash: Efforts to remove a review can unintentionally lead to increased attention.
    • Customer Opinion: Legal steps might be viewed unfavorably by the public, which could harm your business’s image.
    • Expense: Pursuing legal action can be costly and lengthy.
    • Uncertain Results: Winning the case isn’t guaranteed, and the process might highlight the negative review even more.

    Engaging a Content Removal Expert

    • Their Role: Specialists like our team at Guaranteed Removals have expertise in online reputation management and removing content. They can offer strategic guidance based on their knowledge and experience with Trustpilot’s procedures.
    • Advantages: Their specialized skills may improve the chances of successfully removing a review.
    • Important Checks: Verify their credibility and ensure they abide by Trustpilot’s guidelines to prevent any malpractice.

    Encouraging More Positive Reviews

    • Prompting Satisfied Clients: Urge content clients to post positive reviews to mitigate the effect of the negative one.
    • Customer Engagement: Strengthen relationships with your clients, which can increase the number of favorable reviews.
    • Positive Feedback: Use marketing efforts to highlight good customer experiences.

    While negative reviews can pose a dilemma, it’s crucial for businesses to approach them with care and professionalism. Improving services and fostering more positive reviews should often be the priority rather than focusing on a single negative comment.

    Frequently Asked Questions about How to Remove Trustpilot Reviews

    Trustpilot can remove reviews if they violate the platform's guidelines. However, removal is not guaranteed and is subject to Trustpilot’s review and discretion.

    Log into your Trustpilot Business account, locate the review, and click the flag icon. Choose the reason for removal, such as 'harmful content' or 'not a genuine experience.'

    If a review is reinstated, you can flag it again for a different issue or escalate the matter by contacting Trustpilot directly.

    It’s best to publicly respond to the review to address any issues and show that you value customer feedback.

    Misuse, such as only flagging negative reviews or flagging compliant reviews, can damage your credibility and lead to penalties, including account restrictions or termination.

    Legal action is an option for defamatory or illegal content, but it can be costly, may attract more attention to the negative review, and is viewed unfavorably by consumers.

    Guaranteed Removals can assist by providing expert online reputation management services. We can navigate the review removal process on Trustpilot, help flag and report reviews that violate guidelines, and offer strategic advice on improving your overall Trustpilot rating.

    The time it takes to remove a Trustpilot review can vary. Trustpilot does not provide a specific timeframe as it depends on the review's content, the evidence provided, and the complexity of the case. It may take several days for Trustpilot’s Content Integrity Team to assess and respond to a flagged review and can take up to 90 days to work through all possible removal strategies.

    Trustpilot does not charge for the review removal process as it is part of their platform's service. However, if you hire a service like Guaranteed Removals, the cost will depend on the complexity of the removal process and the services you require. It's best to get a quote but the cost typically ranges from hundreds to several thousand dollars.

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